This is the second Module of the “How Does It Work?” Search Engine Marketing series
How does it work -
Setting up and managing a search marketing campaign
- Don’t want to spend thousands of dollars on a consultant
- Want someone to walk you through a campaign?
- Discover what the professionals know and how you can do it too
- Get specific, clear, precise information consultants charge thousands for
- Understand what all the data means and how it can improve your business
This is the best and most affordable full-day live training in Australia
Professional consultants changes thousands of dollars to create SEM campaigns. Now you have the opportunity to hear not only from leading expert James O’Toole but also directly from Google and Yahoo themselves on how best to optimize your SEM campaign.
This unique full day event is designed to provide you with very detailed industry knowledge so you can set up an entire Search Marketing campaign. James will walk you through each stage step by step providing you with a complete understanding of the intricacies of setting up a campaign. Not only that, you will be shown how to manage your campaign at all levels so as to maximize you ROI and business objectives.
This is a very rare opportunity to hear all this expert advice at one event with the one purpose of empowering you with industry knowledge. In addition to search marketing expert James O'Toole, you will hear from:
- Special guest speaker, Google
A truly fantastic experience to hear from the best in the industry.
Information covered will include:
How do I start?
Setting up a Campaign
- Determining goals
- How do I create my creative?
- Choosing my keywords?
- How specifically can I target my audience?
- Do I need more than one ad?
- How do I determine my budget?
- How can Adwords editor help?
Is It Working?
Tracking Campaign Performance - By tracking results will increase your ROI
- Visitor Information – crucial as different things work for different people at different times
- How many unique visitors are visiting me?
- Where are they coming from?
- What search engines are they using?
- How long have they stayed on each page? (is my content effective?)
Technical Information – Helps in preventing loss of visitors due to bad site design
- Which browsers are they using? Which Operating systems are they using?
- What screen sizes are they using? (Great for design as people will be seeing different views)
- What flash versions are they using?
- Are they using Java script?
- What connection speed are they using? (important if you want to add a podcast or video)
- Eliminating possible hackers
Financial Tracking- The reason for being in business
- Who came from paid and who came from organic results?
- Are my ads working?
- What are drop-out rates?
- Understanding conversion results
How do I improve my campaign results?
Don’t drop the ball once it is in play or you loose the game
- Review campaign
- Test options
This seminar is designed for those who have completed Module 1 in the How Does It Work SEM series or have a good understanding of basic SEM
This amazing program is not being offered at a consultants hourly rate basis as that would make it far too expensive, instead we are able to bring it to you for an amazing value of only $647
Not only will you receive this incredible full day's training, you will also receive:
- A comprehensive Internet Marketing Guide book with over 100 pages in the form of a glossary that includes helpful links and all the technical jargon explained. A must for anyone using internet marketing.
Valued at $19.50 - 1 years Membership to our Platinum Members lounge that will provide you with our Tips and Tricks e-newsletter packed with practical business advice, plus discounts on future events, possibly saving you $100s.
Valued at $24.50 - 1 FREE Awareness Life Coaching Session with Gaynor Parke
Valued at $197
- That's over $800 value..... for only $647
How Does it Work - Setting up and managing a search marketing campaign
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For more information call (02)9939 5420 or Contact Us