How does it work -
Search Engine Marketing (SEM) Explained
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Do you want to improve the results from your website but haven’t known who to trust for the right information?
- Are you tired of paying for marketing that doesn’t give you the results you want?
Award-winning Search Marketing Expert James O’Toole presents
A morning of insight and practical tools to instantly improve the profitability of your business. James is Chief Product Officer for ASX-listed Facilitate Digital, Australia’s leading Digital Marketing company in Search and Web Analytics. He has held positions in Global Search Marketing with NASDAQ-listed 24/7 Real Media; General Manager at Optus and was a founding producer at NineMSN. James has presented at leading search marketing conferences such as SearchEngineRoom and written for numerous publications including AdNews, BRW and Personal Investment. He is also a judge for the National AdNews Media awards.
What people have to say about Mr O’Toole -
“the content of his presentation was very relevant for Australia’s market,…loved it”,“his information was valuable and eye–opening”...“the technical information offered was practical and interesting”...,”I’d like to know more, when is the next seminar?”
He presents essential information for anyone wanting to improve the performance of their website.
Insights Revealed ...
MAKING AN EFFECTIVE WEBSITE
- How to deal with crawlers. -What are they, what they look for and how do they benefit me?
- Why is layout so important? – Meta Data – FREE marketing – improved results
- To Flash or not to Flash? – How Flash can undo all your good work
- Not just a pretty face – Construction is all important - not only what you have to say but how you say it
HOW YOUR NEEDLE IN A HAYSTACK CAN BE FOUND
- What is SEM – Search Engine Marketing Explained
- FREE vs Paid marketing – How to increase results with Organic & Paid marketing
BUSTING MYTHS ABOUT SEARCH MARKETING
- What is a creative and why is it so important
- Keywords – how they work and how to make them work for you
- It’s not only about Keywords – the dire results of just focusing on keywords
WHAT’S IN A TERM?
- CPC, CPA, CTR, impressions- what they are and how they impact your campaign
DO I NEED A SEARCH MARKETING CAMPAIGN?
- What Search Engines should you use?
- How do I manage a search marketing campaign?
- Outlay vs Results
- How can I increase my sales and leads with search marketing
- Can I do it myself? – the ease and complications highlighted
- How do I choose a search marketing consultant? – like all things not all consultants are the same
- How can I increase my sales and leads with search marketing? - tracking results clearly and effectively
How Does it Work - Search Marketing Explained Your investment only: $167.00 |
Secure Your Place Today! |
For more information call (02)9939 5420 or Contact Us